Client Overview
A B2B software company wanted to generate qualified leads quickly through paid advertising.
Challenges
- Low lead generation
- High cost per click
- Ineffective targeting
Strategy
We designed a high-converting Google Ads campaign focused on intent-based keywords.
Implementation
✔ Keyword research for high-intent search queries
✔ Landing page optimization
✔ Ad copy A/B testing
✔ Conversion tracking setup
✔ Retargeting campaigns
Results
- Generated 523 qualified leads in 90 days
- Reduced cost per lead by 38%
- Increased campaign ROI by 210%
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